Award-winning Hollywood director, producer and social reformer, Dror Soref, began his career directing music videos for "Weird Al" Yankovic, helping to establish the rock parodist as a major star. Following his success in music videos, Soref directed Platinum Blonde, an inspirational short that was nominated for the Gold Hugo Award for Best Short Film at the Chicago International Film Festival.
Platinum Blonde drew the attention of Paramount Studio’s President. Consequently, Soref was retained under contract to develop projects at Paramount for him to write and direct.With the help of the Studio, The Seventh Coinbecame Soref's debut as a feature film writer/director. The Seventh Coin, starring Peter O'Toole, won two festival awards including Best Picture.During the early years of Soref’s 25-year relationship with Paramount, Soref founded Orbit Productions, serving as one of its commercial directors. As Orbit’s CEO, Soref ran one of Hollywood’s most successful commercial production companies at the time. Some of Orbit’s clients include such brands as Ford,Coca Cola, Toyota, McDonald’s, and Fujifilm.Soref also dabbled in episodic television, directing a number of episodes of Power Rangers, the hit children TV series.
Soref later parlayed a successful career in television and commercials into feature films, signing a multiple-picture deal with Mike Medavoy's Phoenix Pictures with one for Soref himself to direct. The first motion picture under this deal was Basicstarring John Travolta and Samuel L. Jackson, released by Columbia Pictures.
Soref later wrote and directed the critically acclaimed thriller Not Forgotten, starring Simon Baker, Paz Vega and Chloe Moretz. The film garnered rave reviews by The Hollywood Reporterand Variety, and was nominated for the Saturn Award by the Academy of Science Fiction, Fantasy, and Horror.
Alongside his extensive work endeavors, Soref has been active in a number of undertakings from caring and feeding people on skid row locally, to support causes in the third world, while fighting injustice anywhere. His activity with non-profit organizations includes the Aleph Institute (assistance to families whose loved ones are in prison or serve in the US Armed Forces), Equal Justice Under the Law (dedicated to ending inequality in the justice system), and the Greater Los Angeles Chamber of Commerce (served as a Director of the Board, promoting job opportunities and internships for L.A. youth.)
Soref received a BA in Economics from the University of Haifa, Israel, graduating with Honors. While a student, he wrote frequently on Israeli-Palestinian relations, and was nominated by his party, at the age of 23, to run for Parliament. Soref served in the Israeli Defense Force as a combat officer in the elite Golani Brigade, where the unit under his command was cited for excellence by the IDF’s former Chief of Staff. Soref studied film production for Master of Fine Arts at the Cinema Arts of the University of Southern California (USC).